الرئيسية

سياسة الخصوصية

Privacy Policy

MASAR | مسار
Anoud Mohammed Al-Qahtani Information Technology Institution
Effective Date: October 7, 2026

1. Introduction

Anoud Mohammed Al-Qahtani Information Technology Institution, the owner and operator of MASAR | مسار (“MASAR,” “we,” “us,” or “our”), is committed to protecting personal data and maintaining its confidentiality and security.

MASAR is a platform that enables businesses to manage and enhance the customer journey using artificial intelligence and automation. Its services include inbound and outbound AI voice agents, digital conversations, WhatsApp integration, customer data management, workflow automation, reporting and analytics, and integrations with business systems.

This Privacy Policy explains how we collect, process, use, store, and protect personal data when you use MASAR, its services, or communicate with us.

This Policy is intended to comply with the Saudi Arabia Personal Data Protection Law (PDPL), its Implementing Regulations, and other applicable laws and regulations.

2. Scope

This Privacy Policy applies to personal data processed through:

  • The MASAR platform and its services.
  • Inbound and outbound AI voice agents.
  • Voice calls, call recordings, and transcripts.
  • Digital conversations and WhatsApp.
  • Registration forms and contact requests.
  • Customer Relationship Management (CRM) systems and related integrations.
  • Customer support and communications.
  • Reports and analytics related to the use of our services.

Where a company or organization using MASAR provides services to its customers through the platform, MASAR may process personal data on behalf of that organization. In such cases, the customer organization is the Data Controller, and MASAR acts as a Data Processor in accordance with the applicable agreement and Data Processing Addendum.

3. Information We Collect and Process

3.1 Information You Provide

We may process:

  • Name.
  • Phone number.
  • Email address.
  • Company or organization name.
  • Job title.
  • Contact details.
  • Information submitted through forms or communication channels.
  • Information provided when requesting a proposal, demo, or support.

3.2 Voice Call Data

When using MASAR's AI voice agent services, we may process:

  • Voice call recordings.
  • Conversation content.
  • Transcripts generated from voice calls.
  • Phone numbers.
  • Date and time of calls.
  • Call duration.
  • Call-related information and outcomes.
  • Information provided by the caller during the conversation.

Call recordings and transcripts are processed for the purposes of providing the service, in accordance with the customer's instructions and applicable laws and regulations.

3.3 Conversation Data

We may process messages and other content exchanged through communication channels connected to MASAR, including WhatsApp and other digital channels.

3.4 Technical Information

We may collect certain technical information necessary to operate and secure the platform, including:

  • IP address.
  • Device and browser type.
  • Login and usage information.
  • System and security logs.
  • Error and performance data.

4. How We Use Personal Data

We may use personal data to:

  • Operate and provide MASAR services.
  • Operate AI voice agents and digital conversations.
  • Make inbound and outbound calls.
  • Record calls and process recordings and transcripts.
  • Manage and follow up on customer journeys.
  • Capture and qualify potential customer information.
  • Execute workflows and actions resulting from conversations.
  • Integrate with CRM and other business systems designated by the customer.
  • Prepare reports and analytics.
  • Provide technical support and customer service.
  • Improve the performance, security, and reliability of the platform.
  • Fulfill contractual and legal obligations.
  • Detect and prevent unauthorized use, fraud, and security risks.

We do not use customer data or end-user data for purposes unrelated to providing the service unless there is an appropriate legal or contractual basis to do so.

5. Legal Basis for Processing

Personal data is processed in accordance with the lawful bases permitted under the Saudi Personal Data Protection Law and its Implementing Regulations, which may include:

  • Consent, where consent is the appropriate legal basis.
  • Performance of a contract or taking steps at the request of the data subject.
  • Compliance with a legal obligation.
  • Legitimate interests, where permitted by applicable requirements.
  • Any other lawful basis permitted under applicable laws and regulations.

6. Call Recording and Artificial Intelligence

MASAR may use artificial intelligence technologies to process calls and conversations for the purpose of providing services and carrying out requested actions.

Processing may include:

  • Speech-to-text conversion.
  • Conversation analysis.
  • Conversation classification and summarization.
  • Extraction of required information.
  • Determining call outcomes.
  • Triggering actions or automated workflows based on conversations.

Call recordings, transcripts, and information derived from them are handled according to the specified purpose of the service, the customer's instructions, and applicable legal requirements.

7. Data Sharing and Disclosure

MASAR does not sell personal data.

Personal data may be shared or made available, where necessary, to:

  • Hosting and technology infrastructure providers.
  • Telecommunications and AI service providers.
  • WhatsApp or other communication service providers connected to the platform.
  • Technical integration and CRM providers.
  • Security and technology protection providers.
  • Legal or professional advisors where necessary.
  • Government or regulatory authorities where required by law.

MASAR takes appropriate contractual and organizational measures with third parties that process personal data on our behalf.

8. International Data Transfers

Where providing our services requires personal data to be transferred to or processed outside the Kingdom of Saudi Arabia, MASAR will comply with the applicable requirements governing international transfers of personal data, including appropriate safeguards and measures required by applicable laws and regulations.

9. Data Retention

MASAR retains personal data, call recordings, and transcripts for as long as necessary to fulfill the purposes for which they were collected, for the period contractually agreed with the customer, or for any period required by applicable legal or regulatory obligations.

When the data is no longer required, it will be deleted, destroyed, or anonymized in accordance with applicable legal and contractual requirements.

10. Data Security

MASAR implements appropriate administrative, organizational, and technical measures to protect personal data against unauthorized access, use, disclosure, loss, alteration, or destruction.

Depending on the nature of the service and data, these measures may include:

  • Access controls and permissions.
  • Encryption in transit and at rest, where appropriate.
  • System and log monitoring.
  • Security risk protection measures.
  • Periodic review of security procedures.

However, no electronic system can be guaranteed to be completely secure.

11. Data Subject Rights

Subject to applicable legal requirements, data subjects may have the right to:

  • Know how their personal data is being processed.
  • Access their personal data.
  • Request correction of inaccurate personal data.
  • Request destruction of their personal data where permitted by law.
  • Withdraw consent where processing is based on consent.
  • Exercise any other rights provided under the Saudi Personal Data Protection Law and its Implementing Regulations.

To exercise these rights or submit a privacy-related inquiry, please contact us at:

Email: info@getmasar.sa

12. Cookies and Tracking Technologies

MASAR may use cookies and similar technologies that are necessary to operate the website and platform and to maintain security and performance.

Optional analytics or marketing technologies may also be used, where applicable, in accordance with the choices and notices provided to users and applicable legal requirements.

13. Children's Data

MASAR does not directly target children and does not intentionally seek to collect children's personal data through its services. If we become aware that personal data relating to a child has been collected without an appropriate lawful basis, we will take appropriate action in accordance with applicable legal requirements.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to MASAR's services or applicable laws and regulations.

The Effective Date at the top of this Policy will be updated whenever material changes are made. Customers or users may be notified of material changes where appropriate.

15. Contact Us

For privacy inquiries, personal data protection matters, or requests to exercise data subject rights, please contact us through:

MASAR | مسار
Legal Entity: Anoud Mohammed Al-Qahtani Information Technology Institution
Unified National Number: 7055205061
Email: info@getmasar.sa
Website: getmasar.net

The commercial registration identifies the legal entity as Anoud Mohammed Al-Qahtani Information Technology Institution, with entity type Establishment, and an active registration.

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